The New Media for Enlightened Minds

MYND. My Mind. Thinking and feeling, living and loving, from the head to the heart. Mindset and mindfulness are essential to living in our modern, complex times. It’s more than just adjusting to the new normal; it’s about recalibrating our state of being toward the tenets of our living ideals: authenticity, integrity, kindness, love, compassion, community … MYND-full-ness.

It’s a return to self, in the embrace of the universe.

As the world evolves, so are we as individuals and consumers. Our needs and priorities are firstly focused on our integrated health and well-being. We want to be engaged by creations and experiences of authentic value, emotional intelligence, and respect for the world.

MYND is the progressive, new media for enlightened minds that synergises us with the wider world, from the ground up to the cosmos. We power our community of creators and creatives, practitioners and professionals, to empower you on your journey towards conscious living.

MYND is a curation of exceptional journalism for the times and our lives. From deep-hearted stories and thought-provoking viewpoints, to experiential videos and fresh inspiration, we present a new way of thinking, feeling, and living. From our hearts to our heads … our minds. MYND.


Editor-in-chief and Co-founder

Natasha Kraal

“We are all on a quest to redefine ourselves and our purpose in life, as well as our roles at home, at work, and in our communities, by truly living consciously. MYND is your collective inspiration as we journey together in this life, in beautiful synchronicity.”

Natasha is an academically qualified and widely experienced publishing professional with 25 years of specialisation in international and Asia media, across print and digital, as well as innovative brand campaigns.

In her recent 17-year tenure as Editor-in-Chief of Harper’s Bazaar Malaysia, Natasha successfully led many beauty awards and wellness campaigns, strongly advocating breast cancer support nationwide with The Pink Project.

Natasha holds an MA (Distinction) in Fashion Journalism from Central Saint Martins, London. While luxury media is her forte, this venture into MYND stems from her personal passion as a committed practitioner of conscious, spiritual living.


Kam Su-En

“I am blessed to be involved in the spa and wellness industry; it’s a beautiful and rewarding form of healing work. MYND offers me meaningful opportunities to expand on that holistic wellbeing lifestyle, while empowering the wider community to be the best versions of themselves.”

Su-En has more than 15 years of experience in Accenture, leading regional projects with a focus on financial business case development, human performance management, communications strategy development and business process re-engineering across diverse industries.

While in Accenture, she started the award-winning Moroccan-inspired Hammam Spa in 2007, which fulfilled her passion to work in the wellness industry.

She holds a Bachelor of Commerce degree from Monash University and a MSc in Psychoanalytical Developmental Psychology from University College London and currently sits on the Board of Association of Malaysian Spas (AMSPA).